CIM is a globally recognized brand that supports, develops, and represents marketers, organizations, and the marketing profession. With an unrivaled network that spans the globe, CIM offers a breadth, depth, and diversity of connections that is unparalleled. CIM's mission is to promote the positive contribution that professional marketing can make to businesses, the economy, and society as a whole.

They achieve this through their ability to award Chartered Marketer status, which recognizes a marketer's commitment to staying current and adhering to a professional Code of Conduct. CIM also offers a wide range of training courses and world-renowned qualifications that empower modern marketers to thrive in their roles and deliver long-term success for businesses. Their brand values, which reflect their Royal Charter status, include being collaborative, passionate, purposeful, relevant, and responsible.

CIM engages with stakeholders, acts as ambassadors for the profession, maintains a strong focus on the external landscape, adapts to evolving work environments, and promotes responsible marketing and best practices. Ownership of this description has not been verified