CineMob is a movie-going service designed to help film lovers enjoy cinema together, on their own schedules and at theaters they choose. Through its app, members can discover films curated around their tastes, browse screenings in their area, and create private groups, called Mobs, with friends or other moviegoers. Members select a movie and preferred date and time; CineMob then works to find a nearby movie theater for a private screening. The service aims to make it easier to see films that may have been missed during their first run, revisit classics, plan date nights, and enjoy art-house presentations.

Beyond screenings, CineMob offers ways to connect with fellow film enthusiasts, including group chats, opportunities to visit behind-the-scenes film shoots, and access to major film festivals. The company also encourages members to invite others to join a Mob, rewarding invitations with dollar points that can reduce the average ticket price. CineMob presents its model as flexible across cities and independent of particular studios, distributors, or theater chains.