Its AI colleagues work alongside agency teams through an existing CRM, with no new system to install, and are designed to support sales, lettings and property management workflows.

Negotiator Nancy works across sales and lettings, responding to enquiries, booking viewings, nurturing buyers, identifying potential instructions and preparing follow-ups. She can match applicants with properties across an agency’s portfolio and help teams revisit older leads and opportunities. Property Manager Pete supports lettings and property management by triaging maintenance requests, tracking compliance dates and inspections, and keeping landlords and tenants updated. The platform also brings branch activity and conversations into one workspace, helping teams see where opportunities need attention.

For implementation and adoption, cinnamon offers cinnaMAPS, an in-person coaching and training programme for estate agents. It helps branches identify revenue gaps, tailor workflows, connect systems, prepare staff and track usage and outcomes over time.