CitNOW provides technology and digital services designed to improve customer experiences in automotive retail. Trusted by more than 20,000 global retailers and drawing on over 20 years of experience, the company supports dealerships across Marketing, Showroom, Aftersales and Data. Its solutions help retailers engage customers, manage sales and leads, streamline workshop operations and use business data to identify growth opportunities.

CitNOW’s products include Auto360, a CRM solution for automotive businesses; Appraise for remote vehicle appraisals; Bodyshop for vehicle condition assessments; Conversations for multichannel customer communication; and Imaging for creating professional vehicle photos and videos. Sales offers personalised video for customer enquiries, while Workshop helps teams explain repairs through video. Other offerings include Dealerweb for lead and sales management, Triage for digital pre-diagnosis, RTC Aftersales, and Data tools for insights and business intelligence.

The company also provides product guides, reports, videos, training through CitNOW Academy, supported-device information and customer support. Its stated mission is to help dealerships become customers’ first choice by making interactions more personal, efficient and transparent, from initial online engagement through vehicle purchase and aftersales care.