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Hex Code
Color name
RGB
HSL
CMYK
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#FFD1C2
Romantic
255, 209, 194
15, 100, 88
0, 18, 24, 0
#AE7E12
Buttered Rum
174, 126, 18
42, 81, 38
0, 28, 90, 32
Lazada Group, established in 2012, stands as Southeast Asia’s premier eCommerce platform, seamlessly connecting consumers across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With a robust commitment to household brands and diverse sellers, Lazada aspires to serve 300 million customers by 2030. As a flagship of Alibaba Group since 2016, Lazada benefits from cutting-edge technology that enhances the shopping experience through real-time data and innovative solutions.
The platform features LazMall, Southeast Asia's largest virtual mall, connecting consumers with over 32,000 trusted brands, ensuring 100% product authenticity, fast delivery, and a 15-day return policy. Lazada Marketplace empowers retailers by providing vital services, including secure payment options and marketing analytics, enabling access to millions of customers across various product categories—from health and beauty to home appliances.
With dedicated cross-border services, Lazada also facilitates international transactions, allowing Southeast Asian brands to reach global consumers while ensuring timely deliveries through an advanced logistics network.
Brand industry
E-commerce and Shopping
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