Crveni krst Kruševac is a humanitarian and independent organization that has been a part of the national society in the Republic of Serbia since its establishment in 1876. As a branch of the Red Cross of Serbia, Crveni krst Kruševac is dedicated to helping those in need. Over the years, numerous volunteers and professionals have joined the organization, which has primarily focused on assisting the most vulnerable individuals and communities.

Their work includes life-saving actions, raising awareness, and organizing various initiatives. The organization also emphasizes preventive efforts to protect public health and educates the community on International Humanitarian Law and humane values. Crveni krst Kruševac collaborates with relevant government authorities in social welfare, and their activities are facilitated by the local government.

Guided by the principles of the International Red Cross and Red Crescent Movement, the organization operates based on values such as humanity, impartiality, neutrality, independence, voluntary service, unity, and universality