Clakta is a sales-tracking and advertising-attribution software brand that helps online businesses understand which marketing efforts generate revenue. Its platform connects customer journeys from their first advertising click through on-site activity and purchase, linking orders to the campaigns that drove them. This gives businesses a clearer view of sales, revenue, return on ad spend, and campaign performance than ad-platform dashboards alone.

Clakta offers attribution reporting, real-time visitor monitoring, customizable dashboards, order-level tracking, and an ads manager for reviewing campaigns, spend, and results. Its Assistant answers questions using account data and can make changes with user approval. The service integrates with advertising platforms including Meta, Google, TikTok, X, Taboola, and Pinterest, as well as commerce and payment services such as Shopify, WooCommerce, Stripe, and Paddle. Setup is designed to be straightforward through a tracking script or supported plugins. Clakta also provides cookie-less tracking, anonymous IP handling, bot blocking, EU hosting, and GDPR-compliant data practices. A free plan is available with no credit card required.