BPGame is an interactive engagement network operated by Game Plan Zero Limited, a company based in Romford, England. Its domain supports the technical delivery of Playable Ads, Interactive Ads and engagement landing pages. These experiences are created and published by independent partners; BPGame provides the infrastructure but says it does not create, control, verify or endorse the content of individual pages.

The domain is not a marketplace, and it does not conduct commercial transactions or request payments or financial information. BPGame monitors activity for compliance with its platform rules and terms, and invites users to report harmful, abusive or suspicious activity to its trust and safety team. Privacy-related requests can be sent to a separate contact address.

Visitors can also opt out of personalised content and tracking on their device, with the setting stored locally in their browser. Through its technical services and partner network, BPGame supports interactive advertising and engagement experiences while distinguishing its platform role from responsibility for partner-created material