Claudio Parrinello

Claudio Parrinello is a hospitality and lifestyle brand shaped by Italian elegance, a love of good food, and the philosophy “Vivi la Vita” — live life. Its identity celebrates enjoying each moment, sharing success, and valuing family, generosity, and human connection alongside style and achievement. The brand brings this outlook to a collection of dining and hospitality destinations, including La Strada, Martini, Vinum Arte, and Kornhaus, presented under the idea “One brand.

Many places. ” Visitors can explore restaurant menus and wine selections, attend events, and arrange celebrations. The offering also includes the Gourmet Edition and a range of products, as well as “Vivi la Vita,” Claudio Parrinello’s cookbook.

Parrinello is additionally identified as an ambassador for Rocket coffee machines. Based in Kempten, Germany, the brand connects gastronomy, curated experiences, and personal lifestyle interests through its venues, publications, and products. Across these activities, its message is to appreciate both everyday pleasures and special occasions, and to share meaningful experiences with others