CLAVY is a family-focused financial learning app designed to help children aged 8–17 understand money while giving parents a clear view of their progress. Its age-appropriate activities introduce topics such as saving, spending, interest and investing through interactive lessons, quizzes and daily challenges. Children can earn stars by completing tasks set and approved by a parent, then use the app to set savings goals and track progress toward items they want. CLAVY does not provide or operate a bank account, and any real pocket money linked to tasks is optional and decided by parents.

The app includes separate child and parent areas. Parents can create an account, set up a child’s access using a QR code, approve completed tasks, agree on pocket money arrangements and follow learning progress and savings goals. CLAVY says children see no advertising and that the service is funded by a monthly subscription. The company is inviting its first 500 families to join as Founding Families, with current learning features offered free during this period.