Think Dirty is a brand that aims to revolutionize the cosmetics industry by empowering and educating consumers. Founded by Lily Tse, whose personal journey with the beauty industry and family history of cancer led her to uncover the truths behind toxic ingredients in cosmetic and personal care products. With a background in design and marketing, Lily developed Think Dirty as a tool for consumers to make informed decisions about the products they purchase.

Think Dirty is not just a mobile app, but a consumer revolution for safer cosmetics. It allows users to learn about one ingredient at a time and make a switch to cleaner options, promoting a healthier and safer future. The app, launched in 2013, has already listed over 68,300 products and has won the It's a Start Competition Grand Prize.

Think Dirty's mission goes beyond just providing information. They are also passionate about supporting breast cancer awareness initiatives and promoting safer cosmetics through daily habits. With Think Dirty, consumers can take back the power to choose safe, clean, and non-Dirty products, making a positive impact on their health and the environment