Clean Creatives

Clean Creatives is a movement of advertisers, public relations professionals, agencies, and clients working to end creative industry partnerships with fossil fuel companies. Its central pledge asks agencies and individual creatives to decline future contracts from the fossil fuel industry, while clients pledge not to work with agencies that retain fossil fuel clients. The initiative encourages participants to align their professional work with a sustainable future and highlights the reputational, recruitment, and retention risks of serving fossil fuel interests.

Clean Creatives also raises awareness of the role advertising and public relations can play in promoting fossil fuels and greenwashing. It argues that such campaigns can undermine genuine climate solutions, create confusion for consumers, and expose agencies to reputational and potential legal or regulatory risks. The organization provides information about companies it considers fossil fuel clients, publishes lists of pledge signatories, and offers educational resources through its website. By inviting agencies, clients, and individuals to take the pledge, Clean Creatives aims to help build a creative industry that supports brands pursuing meaningful change.