Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, operating across six countries including Indonesia, Malaysia, and Thailand. With a mission to connect a diverse region through advanced technology and logistics, Lazada has become the largest marketplace for brands and sellers. In 2016, it became a flagship of Alibaba Group, enhancing its technological capabilities.

Through its flagship offering, LazMall, Lazada provides customers with over 32,000 authentic international and local brands, ensuring fast delivery and easy returns. The Lazada Marketplace enhances retailer access to millions of customers, offering secure transactions, customer support, and extensive marketing analytics across 18 product categories, from health and beauty to home appliances.

Lazada also champions cross-border eCommerce, facilitating Southeast Asian brands' access to international markets and connecting customers with products from around the globe. With a robust logistics and payment infrastructure and a commitment to innovation, Lazada is redefining the retail experience in the region, aiming to serve 300 million customers by 2030.