Lazada

**Lazada Group** is Southeast Asia’s premier eCommerce platform, founded in 2012 and now operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With its robust integration of technology, logistics, and payment solutions, Lazada connects consumers with a diverse array of brands and sellers, offering the largest selection of products in the region.

One of its standout features, *LazMall*, launched in 2018, is Southeast Asia's biggest virtual mall, providing consumers with 100% product authenticity and a hassle-free shopping experience, including guaranteed fast delivery and a 15-day return policy. Meanwhile, *Lazada Marketplace*, established in 2013, enables retailers to reach millions of shoppers, supporting them with secure payment options, customer support, and marketing analytics.

Lazada’s commitment to enhancing the shopping experience is paired with its cross-border services that introduce international brands to Southeast Asian consumers. Backed by Alibaba Group, Lazada continues to innovate, aiming to serve 300 million customers by 2030.