Clipkit is a video hosting and publishing service that helps businesses and creators display videos on their websites without third-party branding or ads. Users upload a video and receive a branded JavaScript player and an embed code that can be added to a site with a simple HTML block, without installing an SDK or building a separate integration. Clipkit stores and delivers videos through geographically distributed servers, aiming to provide fast playback without requiring customers to manage their own hosting infrastructure.

The service is designed for online stores, course providers, agencies, freelancers, personal websites, and blogs. Use cases include product demonstrations, lessons, showreels, portfolios, and other site video content. Before publishing, users can edit videos directly in their browser, with tools for conversion, trimming, resizing, adding watermarks, and subtitles, among other operations. The site says registration is not required: uploading, editing, and publishing can be done anonymously, with file access maintained through a browser cookie.