Swello

Swello is a French social media management platform based in Toulon, designed to help organizations plan, publish, monitor and assess their social media activity from one dashboard. It supports LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook and X. The company serves public-sector organizations, franchises, small and medium-sized businesses, and large groups, and says it supports more than 160,000 communications professionals.

Users can schedule posts simultaneously or recurrently, organize content in an editorial calendar, preview publications and collaborate through team roles and a shared content library. Swello also provides performance statistics, post comparisons, social media monitoring, and tools for shortening and tracking links. Its image editor, mobile apps and AI features—including writing assistance, hashtag suggestions and automatically generated alt text—help streamline everyday work. Quality Coach offers personalized writing guidance and recommended publishing times. A unified inbox for comments and private messages is listed as planned for late 2026. Swello offers subscription plans with different user and social-profile limits, plus a seven-day free trial.