Bitly is a link-management and digital connection platform that helps individuals and organizations create, customize, share, and track links. Its products include a URL shortener, branded links, mobile links, QR code generation, 2D barcodes, analytics, link-in-bio pages, digital business cards, UTM campaign tools, and dynamic routing. Custom domains let users create branded short links, while analytics help them measure engagement and understand link performance.

Bitly serves businesses across industries, including retail, consumer packaged goods, hospitality, media and entertainment, technology, healthcare, insurance, financial services, professional services, and education. The platform also offers API documentation, apps and integrations, a browser extension, and a mobile app to connect Bitly with existing tools and workflows. Resources such as guides, webinars, customer stories, and support articles help customers use its products. Bitly provides enterprise-focused capabilities and directs prospective customers to pricing and sales options. The company also publishes security and trust resources, including information on its policies and compliance. Its services are designed to make digital content easier to access and engagement easier to track.