BPGame is an interactive engagement network operated by Game Plan Zero Limited, a company based in Romford, England. Its domains support the technical delivery of playable ads, interactive ads, and engagement landing pages. These experiences are created and published by independent partners, who are responsible for their own content; BPGame states that it does not create or control individual landing-page material or verify, moderate, or endorse each ad or offer.

The network’s domains are used for technical operations rather than commerce, and visitors are not asked to make payments or provide financial information there. BPGame says it monitors activity for compliance with its platform rules and terms, and provides a channel for reporting harmful, abusive, or suspicious activity. Its trust and safety team reviews legitimate reports and may suspend or remove content that violates its standards.

Visitors can also opt out of personalised content and tracking for the domain, with the choice stored locally in their browser. The network provides privacy contact details and publishes terms, privacy, and cookie information