CNDL, or Confederação Nacional de Dirigentes Lojistas, is a prominent organization dedicated to supporting and advocating for the retail sector in Brazil. As a vital entity for over 34,000 business leaders, CNDL provides a range of services aimed at enhancing the capabilities and competitiveness of its members. The organization focuses on fostering a robust retail environment through initiatives like the Dia Livre de Impostos, which mobilizes national awareness against excessive tax burdens.

Moreover, CNDL engages in comprehensive studies and publications, including the Manifesto do Varejo and various reports on consumer behavior and market trends. It also emphasizes the importance of technological advancement, stressing the relevance of artificial intelligence in modern retail practices. CNDL not only champions policy adjustments to benefit the retail landscape but also hosts significant events such as the OMNIVAREJO, bringing together industry leaders to discuss innovation and strategic developments. Through its various projects, CNDL remains committed to empowering retailers, ensuring their success in an ever-evolving market.