CoachUp connects athletes and families with experienced local coaches for individualized training and group lessons designed to improve athletic performance and help people pursue their personal goals. Its online platform lets users find coaches, book sessions, and pay securely, with coaching available across sports including soccer, lacrosse, baseball, and basketball. CoachUp says its coaches have extensive experience and must pass background checks, and it offers a 100% money-back guarantee to help customers find a suitable coach.

Beyond training, CoachUp supports a broader sports community through CoachUp Nation, which shares advice, athlete stories, and youth sports news. CoachUp Q+A features answers from coaches to athletes’ questions, while CoachUp University connects NCAA athletes with opportunities to coach and inspire the next generation. The brand also offers a mobile app, training resources, videos, gift certificates, and referral options. Athletes can use CoachUp to develop skills, prepare for competition, or work toward goals ranging from making a team to advancing their athletic careers.