Code 11 Sports

Code Eleven, Inc. is a Los Angeles-based sports company with more than 35 years of experience creating events, content, and platforms that connect brands with athletes and sports audiences. Formerly known as Student Sports, it owns and operates three established properties: Elite 11, a premier high-school quarterback competition founded in 1999; Area Code Baseball, an amateur baseball event founded in 1987 and shaped by Major League scouting departments; and The Opening, a football showcase launched in 2011 for top high-school players.

The company helps brands engage audiences through experiential marketing, live events, showcases, and interactive activations. Its services also include developing and distributing digital, social, broadcast, and long-form storytelling; arranging athlete, creator, and name, image, and likeness (NIL) partnerships; and providing sports strategy, partnership guidance, data-driven insights, and program development. Code Eleven produces original media through each of its properties and supports campaigns from planning through production and measurement. Its work brings together athletes, coaches, partners, and brands through sports experiences and content designed to build engagement and connection.