Its three AI Video Agents support different stages and formats of video production. Milo automatically turns long videos into short clips suited to social media. Ella helps teams plan video projects, record authentic footage, and complete editing. Theo converts text and static documents into branded videos featuring thematic visuals, animated text, and AI voiceovers.

The platform is designed to make video production faster and easier for organizations that need regular content. Marketing teams can create social media materials, while internal communications teams can turn corporate messages into more engaging video formats. HR teams can use video for recruiting, onboarding, and employer branding. cofenster says its service is trusted by more than 300 brands and teams. Customer testimonials describe using the platform to create authentic employer-brand content, improve global and internal communications, and produce uniform videos in corporate designs.