Unclaimed brand
We are a pioneering research and strategy firm, helping leaders in society, government, and industry understand a complex world to act and create positive change.
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The Cynefin Company is a research and strategy business founded in 2005, helping leaders in government, industry and society understand complexity and act to create positive change. The company develops and applies the Cynefin Framework, alongside other complexity-informed approaches, to support decision-making and navigate uncertainty across different contexts.
Its SenseMaker platform gathers qualitative and quantitative information about people’s experiences, combining personal stories with participants’ interpretations and visual analysis to reveal patterns, tensions and emerging issues. The company offers SenseMaker licences, training and analysis, as well as programmes addressing areas such as health and care, sustainability, international development, human rights and citizen engagement.
Learning services include facilitated virtual and in-person events, online self-paced courses, mentoring, workshops and executive briefings. Offerings also include framework courses, practical field guides, Hexi kits and learning resources. Through memberships, practitioners can access expert insights, content, a global community and discounts on selected learning products. The Cynefin Company connects research, practical methods and professional development to help organisations make sense of complex situations and respond with greater understanding.
