Cogtoolz, founded by Christina Holub, PhD, MPH in March 2015 in San Diego, CA, combines the timeless utility of paper planners with the principles of cognitive behavioral therapy to enhance mental well-being. Born out of a desire to return to the simplicity of writing things down, the brand aims to provide tools that help individuals, especially students and teens, achieve greater balance in their lives. Their diverse product line includes personalized planners focused on academic success and wellness, designed to foster clarity and emotional stability.

With a dedicated team of researchers and creatives from San Diego State University, Cogtoolz is committed to making mental health resources more accessible. Their offerings consist of various planners and tools aimed at promoting calmness and confidence in daily life. Through continuous improvement and community feedback, Cogtoolz strives to empower users by equipping them with practical strategies for managing thoughts and emotions effectively, making them a valuable ally in the pursuit of personal growth and mental health awareness.