Cogtoolz, founded by Dr. Christina Holub in March 2015 in San Diego, CA, innovatively blends traditional paper planners with cognitive behavioral tools aimed at enhancing mental health. Fueled by her personal journey to return to the simplicity of writing things down, Dr. Holub recognized the therapeutic potential these planners could have. Committed to making mental wellness resources accessible, Cogtoolz offers diverse products tailored for everyone, including students and wellness seekers, with a special focus on academic life balance.

Supported by a dedicated team of researchers, interns, and community partners, Cogtoolz is affiliated with the Zahn Innovation Center and constantly evolves based on user feedback. Their offerings include planners designed around mental well-being, fostering a more organized and calm approach to life’s challenges. Cogtoolz embodies a mission to empower individuals by bridging thoughts, emotions, and day-to-day activities, ensuring that everyone can navigate life confidently and contentedly.