Cohora is a customer retention platform designed for modern e-commerce brands seeking to increase repeat purchases, customer lifetime value, and advocacy. It helps businesses understand what influences customer engagement and where retention opportunities are being missed. The platform brings together first-party and zero-party data from sources such as on-site behavior, rewards programs, and community interactions, then uses customer signals to create and refine segments.

Brands can use Cohora to deliver personalized post-purchase experiences, including content, product recommendations, promotions, and rewards across multiple channels—not just email. Its tools support customer reactivation, engagement-driven acquisition, loyalty programs, and advocacy, helping brands guide shoppers from their first purchase toward repeat buying and brand loyalty. Cohora also provides performance measurement, with dashboards and metrics such as customer lifetime value and repeat purchase rates to help teams assess retention and optimize their approach.

The platform is intended for growth-focused e-commerce businesses, including fashion, beauty, wellness, and consumer packaged goods brands.