Cole’s Wild Bird Products is a family-owned brand built around a passion for attracting wild birds. The company focuses on producing high-quality bird seed and offers a range of products to help people feed and enjoy backyard birds. Its seed selection includes straight and blended varieties, as well as hot and spicy options. Cole’s also provides suet and specialty feeding products, along with feeders in tubular, bowl, and hummingbird styles and related accessories.

For customers choosing what to buy or how to set up a feeding area, the brand provides a feeding chart and guidance for beginners, including suggestions for attracting birds by species or feeder type. Its website also features feeder instructions, frequently asked questions, bird identification resources, a bird of the month feature, and articles and Facebook Live content about bird feeding and attracting birds. Customers can use the store locator or find online retailers, while distribution and contact information are also available. Cole’s shares product updates and event news through its email sign-up and social channels.