Happy Color

Happy Color is a digital coloring brand offering a relaxing color-by-number experience for adults and anyone who enjoys creative activities. Its collection includes more than 50,000 hand-drawn artworks by artists from around the world, spanning flowers, animals, nature, mandalas, places, art, and other themes. Users can also explore formats such as mystery images, pixel art, and postcards, alongside licensed collections featuring familiar Disney characters and other studio collaborations.

Happy Color makes its digital coloring content available free through its website and mobile app, so users can color at home or on the go. The brand also offers coloring books for adults. Its focus is on helping people slow down, unwind, and enjoy completing pictures one color at a time. Happy Color reports a global community of more than 20 million users, over 400 million downloads, and more than 10 million ratings. Through its app, website, and books, the brand brings together original artwork, licensed content, and varied coloring styles for different interests and moods.