COM4B

COM4B is the professional practice of Bohdana Kašparová, offering expertise in communication, workplace culture and personal development. Drawing on experience in social and marketing communication since 1988, including roles across manufacturing, sales and management in B2B, B2C and other markets, Kašparová now works as a lecturer, mentor, consultant and accredited mediator.

COM4B supports organisations with internal and external communication consulting, company culture development and advice on business processes. Its services include soft-skills courses, mentoring for start-up projects, and mediation to help people work through conflict and reach agreement. The practice also provides expertise in marketing, management and communication for social enterprises.

The work is grounded in the view that communication goes beyond speaking: employees carry an organisation’s messages, while shared values can foster engagement. COM4B works with organisations that value a clear vision, meaningful company values and employees as people and assets. Kašparová also coordinates and leads the “Business in Practice” course at the University of Hradec Králové and contributes to social enterprise initiatives with regional and public-sector partners.