COMESA RIA is the Common Market for Eastern and Southern Africa (COMESA) Regional Investment Agency, established in 2006. Their mission is to promote COMESA as a premier destination for regional and international investment, as well as support the member investment promotion agencies (IPAs) in strengthening their marketing and advocacy efforts. COMESA RIA conducts various activities aligned with the goal of achieving a fully integrated and globally competitive regional economic community.

They serve as a platform for private sector engagement with COMESA governments, connecting investors with relevant stakeholders in member states. The agency promotes the COMESA region and its member states as attractive investment destinations through organizing international investment forums, participating in investment-related conferences and trade fairs, and conducting investment roadshows. They also disseminate investment news and implement social media campaigns.

Additionally, COMESA RIA serves as an information hub, providing detailed information on legislation, policies, investment opportunities, and major events affecting investment. They publish periodic reports and practical guides to facilitate FDI stakeholders. Moreover, the agency engages in capacity building initiatives, collaborating with international partners to implement transformation programs and conduct workshops for COMESA IPAs and government officials.

They strive to improve the business and investment climate in member states. Overall, COMESA RIA plays a crucial role in fostering economic development in the region through promoting investment, facilitating knowledge sharing, and supporting member IPAs