Confidimus

Its approach encourages families to trust children’s natural signals of hunger, fullness, appetite and food tolerance, rather than relying on rigid rules or external food standards. The brand aims to help children develop a relaxed, lasting relationship with food while supporting parents in creating calmer family mealtimes.

confidimus offers free introductory phone consultations, individual 90-minute coaching sessions and three-session coaching packages for parents. Its resources include books on children’s eating and sugar, a 12-week family reflection diary, an adult diary for building more mindful eating habits, and downloadable nutrition guides and cards. The brand also works with kindergartens, schools, professionals, health insurers and associations, and has developed a network of qualified partner practitioners. Through coaching, educational materials and professional collaboration, confidimus helps families understand children’s eating behaviours and respond with greater trust and awareness. Its materials also address emotional eating, everyday challenges and the development of supportive habits for both children and adults.