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Hex Code
Color name
RGB
HSL
CMYK
#DA1923
Alizarin Crimson
218, 25, 35
357, 79, 48
0, 89, 84, 15
#9A0F00
Red Berry
154, 15, 0
6, 100, 30
0, 90, 100, 40
#EDCA96
Chalky
237, 202, 150
36, 71, 76
0, 15, 37, 7
Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, connecting consumers across six nations: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group since 2016, Lazada leverages advanced technology and logistics to enhance the shopping experience. The platform features a vast selection of over 32,000 local and international brands through LazMall, which guarantees product authenticity and swift delivery.
Additionally, Lazada Marketplace enables retailers to reach millions of customers, offering services that streamline secure payments and provide valuable marketing analytics. The diverse product range includes categories such as health and beauty, fashion, home appliances, and more. Moreover, Lazada promotes cross-border commerce, introducing global brands to Southeast Asian consumers while supporting local brands in expanding their reach internationally.
With a commitment to ensure safe transactions and a customer-centric approach, Lazada is dedicated to revolutionizing retail in the region, aiming to serve 300 million customers by 2030
Brand industry
E-commerce and Shopping
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