ConnectBlue is a partner media marketplace and advertising network built for the Democratic movement. It brings together roughly 50 Democratic-aligned platforms, helping campaigns and advocacy organizations coordinate outreach through one platform and a single offer. Its network includes podcasts and audio, newsletters, display and video, conversational SMS, email programs, petition platforms, social media, creators and influencers, calling services, and app notifications. Partners reach opted-in audiences such as members, signers, subscribers, and donors through channels those people already trust.

ConnectBlue supports goals including persuasion, mobilization, fundraising, voter turnout, advocacy, and rapid response. Buyers can submit a request for proposal, review partner proposals, select placements, and coordinate campaigns across the network. The platform uses AI to match offers with relevant partners, while each partner executes campaigns in its own environment. ConnectBlue also provides campaign reporting in a shared format, verifies delivery, and settles payment based on delivery. By establishing partner agreements and campaign infrastructure in advance, the company aims to help organizations launch coordinated efforts quickly, including time-sensitive political and issue campaigns.