Connected IQ is an advertising technology company focused on contextual campaigns across connected TV (CTV) and online video (OLV). Its platform uses artificial intelligence and machine learning to analyse video content at scale, helping agencies identify relevant placements without being tied to a particular media owner. The technology offers contextual labels, logo detection and emotion detection, enabling campaigns to target content based on what appears on screen and the emotional tone of a scene.

Connected IQ supports campaign planning with AI-powered proposal generation that considers a brand’s messaging and customer personas. It also measures and refines campaign outcomes throughout the media cycle, aiming to improve performance and return on investment. For activation, the platform integrates with agencies’ existing demand-side platform (DSP) workflows, so teams can use their current ecosystem rather than adopt a new platform.

The company presents its service as designed for agency efficiency, with transparent reporting, custom metrics and dedicated human support.