ConnectingDNA is a brand dedicated to providing people with more options for health and wellness. They believe that instead of relying solely on reactive healthcare, individuals should have access to preventive and holistic care to sustain their well-being. By understanding one's DNA, ConnectingDNA aims to unlock human potential by offering personalized solutions that work best for each individual's unique genetic makeup.

The brand's products and services include DNA testing, eczema solutions, mental wellness support, personal fitness programs, good nutrition guidance, and beauty care. They offer a wide range of scientifically-backed products and services, including online and local shopping options, DNA-designed promotions, food supplements, fitness programs, beauty screenings, and metaphysical consultations. ConnectingDNA was founded by Cedric Lee, who struggled with eczema and allergies until he discovered his genetic sensitivity to gluten.

Through his personal journey, he gained a deeper understanding of alternative wellness solutions that can complement modern medicine. The brand's team consists of experienced professionals in genetics, operations, tech development, vendor growth, finance, partnerships, customer service, marketing, data science, AI, and more. Headquartered in Singapore, ConnectingDNA is positioned in a global financial center and wellness hub, allowing them to serve customers worldwide.

They are committed to making customers' lives healthier while making the world a better place