Lazada
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Lazada's Company Logos
Lazada's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#FFB916
My Sin
255, 185, 22
42, 100, 54
0, 27, 91, 0
#B5C966
Wild Willow
181, 201, 102
72, 48, 59
10, 0, 49, 21
#AE7E12
Buttered Rum
174, 126, 18
42, 81, 38
0, 28, 90, 32
About Lazada
Lazada Group, founded in 2012, is a leading eCommerce platform in Southeast Asia, operating across six countries including Indonesia, Malaysia, and Vietnam. As the regional flagship of Alibaba Group, Lazada connects millions of customers through advanced technology and logistics, aiming to serve 300 million shoppers by 2030. The platform features two primary offerings: LazMall and Lazada Marketplace.
LazMall, launched in 2018, hosts over 32,000 reputable international and local brands, ensuring product authenticity, fast delivery, and hassle-free returns. Meanwhile, Lazada Marketplace facilitates retailers in accessing new customers, providing comprehensive services such as secure payment options and customer support. Additionally, Lazada's cross-border business connects Southeast Asian consumers with global brands from regions like China and Europe, offering a diverse range of products in categories such as fashion and electronics.
With a commitment to redefining the retail experience through safe transactions and innovative technologies, Lazada continues to be a prominent force in the region's eCommerce landscape.
Brand industry
E-commerce and Shopping
Company type
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Year founded
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