Conservation Mahi Mahi is a brand dedicated to preserving and protecting the mahi-mahi fishery. Belonging to the Fishery Improvement Project (FIP) in Manta and Guayaquil, Ecuador, these companies are committed to sustainable practices and have joined forces with the World Wildlife Fund (WWF) to ensure the long-term survival of the mahi-mahi species. After a decade of implementing a comprehensive FIP, the Ecuadorian longline mahi-mahi fishery has entered the evaluation phase under the Marine Stewardship Council (MSC) sustainable fisheries standard.

The MSC certification is known as the most rigorous and prestigious eco-labeling program for fish products worldwide, ensuring consumers that the products they purchase come from a sustainable source. Conservation Mahi Mahi works with various vessels, such as Propemar, Transmarina, and Frigolab, to carry out the necessary improvements and measures. These include enhancing data collection and analysis, providing training to fishermen about best practices to reduce bycatch, implementing regulations on minimum size and fishing limits, and adopting sustainable fishing techniques.

Through their commitment to sustainable practices and continuous improvement, Conservation Mahi Mahi aims to ensure the long-term viability of the mahi-mahi fishery while preserving the delicate marine ecosystems. Stay updated on their progress by visiting their website