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Color name
RGB
HSL
CMYK
#FFD833
Bright Sun
255, 216, 51
49, 100, 60
0, 15, 80, 0
Lazada Group, founded in 2012, stands as Southeast Asia’s premier eCommerce platform, seamlessly connecting consumers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of the Alibaba Group since 2016, Lazada leverages cutting-edge technology to deliver an exceptional retail experience. The platform boasts an extensive selection of products and services, including the innovative LazMall—a virtual mall featuring over 32,000 local and international brands, guaranteeing product authenticity and expedited delivery.
Through its Lazada Marketplace, the brand offers retailers access to millions of customers while providing essential services such as secure payment options and marketing analytics. Lazada's cross-border services further enhance its reach by showcasing global products, enabling Southeast Asian brands to connect with international consumers. With strong logistics capabilities and a commitment to safe transactions, Lazada not only redefines shopping but also aims to serve 300 million customers by 2030, making it a cornerstone of the region's retail evolution.
Brand industry
E-commerce and Shopping
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