The Consumer Choice Center (CCC) is an independent advocacy organization dedicated to promoting consumer rights and championing the principles of freedom of choice, innovation, and abundance. The CCC works tirelessly to represent the interests of consumers across various sectors, advocating for smart regulation that protects individuals while fostering competitive markets. They provide insightful analysis on pressing consumer topics, including lifestyle choices, technology innovation, and public health policies.

Through their research and publications, the CCC offers valuable resources such as policy notes and indices that highlight trends in consumer behavior and regulatory impacts. They engage in public discourse through a variety of channels, including podcasts and media appearances, to inform and educate consumers about issues like gambling regulations, vaping policies, and the sharing economy. Additionally, the organization emphasizes the importance of informed consumer decision-making and actively participates in discussions about the future of technology and economic growth, ensuring a voice for consumers in an evolving marketplace.