Offered by Axel Springer Deutschland GmbH, the platform lets creators discover opportunities, choose campaigns that fit their profile, and earn based on the views their posts receive. Participants can either produce original videos for a brand or share content supplied by a campaign, making the service accessible to creators with different skills and levels of experience. Campaign details, including the task, payment rate per 1,000 views, and remaining duration, are shown before creators decide whether to participate.

After posting, creators submit a link so their participation and views can be tracked. Earnings are credited for each full 1,000 views, subject to the campaign’s available budget, and users can manage their balance and request payouts through their account. Registration is free, participation is voluntary, and creators retain the rights to their original posts.

The service also offers an iPhone app for browsing campaigns, submitting clips, and monitoring earnings