Context is Everything

Context is Everything builds private AI platforms that help professional firms apply and preserve their own expertise. Its SASHA platform is deployed on-premise or through AWS Bedrock or an internal large language model, keeping data within a client’s firewall. SASHA is trained on a firm’s proprietary methodology, processes, client knowledge and institutional experience, so teams can produce work grounded in their organisation’s approach rather than generic AI output.

The company uses its Contour Methodology to map organisational knowledge before applying AI, and Context Engineering to encode frameworks and expertise. Its services support consultancies, accountancies, insurance businesses and other professional services firms, with work also spanning procurement and agencies. The platform is designed to make methodologies available across teams, improve consistency and retain knowledge gained through engagements.

Context is Everything also offers managed AI search visibility for businesses with multiple websites, including search-data audits, content calendars and approved page publishing through its bernard engine.