Context Wines Inc., founded by Toronto native Mark, specializes in curating a distinctive selection of wines that tell a story of their origins. With a background in history, Mark's passion for wine was ignited during a transformative year in Germany's Mosel Valley, where he appreciated the beauty and complexity of local wines. Launched in 2016, Context Wines focuses primarily on exceptional offerings from renowned regions in Italy and France, alongside exploring other outstanding global wine regions.

Mark’s philosophy emphasizes the deep connection between a wine and its place of origin, believing that a thoughtfully crafted portfolio reflects the individual's journey. Context Wines acts as a facilitator in the purchase and delivery of wines from the LCBO, adhering to AGCO regulations, and focuses on building meaningful relationships with clients, whether they are licensees, restaurants, or private wine lovers. Join their newsletter to stay updated on unique selections and insights into the world of wine.