For over 35 years, CONTEXT has been the trusted source of data and analytics for technology vendors, distributors, and retailers. Our market intelligence, business analytics, and opportunity analysis empower businesses to make informed decisions and overcome challenges. In mature markets, we optimize sales strategies, pricing, promotions, and distribution to streamline operations and prioritize investment.

In emerging technology sectors, we define and track new products, enabling you to identify commercial opportunities and accelerate growth. As a mission-driven company, our goal is to serve the IT industry with the best analytics and data solutions, fostering continual business improvement and sustainable decision-making. We act as a central hub, connecting people and sharing ideas and best practices, promoting a force for good in the industry.

With a presence in 38 countries and a team of over 370 employees, we work in partnership with clients to formulate sales and product strategies, run valuable channel-rebate programs, and provide insights into the competitive landscape. We understand that each organization is unique, and we strive to offer flexible data tools and responsive analysis tailored to your specific business needs. Trust CONTEXT to guide your business towards success