ConversionLinker is a conversion tracking platform for WooCommerce, WordPress, and custom HTML websites. It brings website events and advertising integrations together through one pixel, helping businesses reduce the need to manage separate tracking scripts for each channel. Users can install the WordPress plugin for WooCommerce autotracking or add a bootstrap snippet to a custom site and send events manually.

The platform tracks PageLoad and ecommerce activity, including ViewContent, AddToCart, InitiateCheckout, Lead, and Purchase. Its destination bridge maps events for browser tags and server-side Conversion API pushbacks, with support for Meta, Google Ads, Microsoft Bing Ads, GA4, TikTok, Reddit Ads, Pinterest, and Google Tag Manager. Ecommerce details such as order IDs and product contents can be included in event data.

ConversionLinker also provides consent tools designed for GDPR and CCPA needs. Its consent SDK can gate marketing tags until visitors grant permission, and the service offers campaign and ecommerce analytics, including reports on pixels, campaigns, offers, funnels, and events.