Convertista provides WhatsApp conversion tracking that helps businesses improve Google Ads performance by measuring meaningful outcomes rather than button clicks alone. Its software links visitors who click a website’s WhatsApp button to their advertising source, then lets businesses record whether those visitors send a message, become qualified leads or make a purchase. Convertista automatically uploads conversion data to Google Ads, enabling campaigns to be optimised for leads, sales or revenue.

The service works with any WhatsApp number and can track leads from sources including Google Ads, Facebook Ads, organic search and email, although automatic conversion uploads are available for Google Ads. Businesses can update lead stages manually or use Convertista’s API to automate updates. The company offers Business and Agency plans, with options such as unlimited WhatsApp numbers, users or accounts depending on the plan.

Every account includes concierge onboarding to help with installation, verification and conversion setup. Convertista also offers a 60-day money-back guarantee and supports use alongside WhatsApp management platforms such as WATI