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CooCoon Baby is a Brooklyn-based sleep and feeding support service led by Ashley Whitelaw, a certified pediatric sleep consultant, breastfeeding specialist, and former NICU nurse with more than 10 years of experience. The business helps parents of newborns, infants, and toddlers navigate changing sleep and feeding habits with practical, personalized guidance. Its approach is designed to set realistic expectations and create plans suited to each child’s needs and family’s comfort level.

Services begin with a free 30-minute discovery call. Parents can book a one-hour sleep consultation with recommendations and next steps, or choose weekly sleep support that combines consultations with text and email guidance and a comprehensive sleep plan. A week-long text-support option is also available for questions about sleep, feeding, and newborn care. For feeding concerns, CooCoon Baby offers virtual bottle-feeding consultations, including support with bottle introduction or refusal, and breastfeeding consultations covering feeding challenges, pumping, storing milk, and supplementing. The goal is to help families feel more confident and establish sustainable routines.