Unclaimed brand
COOL DIRECT La Radio numérique L'Air du Sud
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Hex Code
Color name
RGB
HSL
CMYK
#D50E15
Monza
213, 14, 21
358, 88, 45
0, 93, 90, 16
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#7E0000
Maroon
126, 0, 0
0, 100, 25
0, 100, 100, 51
COOL DIRECT is a digital radio and local media brand focused on southwest France, with the tagline “L’Air du Sud.” Its website combines radio listening with regional news, community information and entertainment, serving audiences interested in the Gers, Lot-et-Garonne, Tarn-et-Garonne, Lot, Occitanie and Nouvelle-Aquitaine. Listeners can tune in online and access the station through iPhone and Android options. The site also features music now playing, radio programming, podcasts, replays and video content, including dedicated podcast series and coverage of local stories.
COOL DIRECT reports on community events, agriculture, culture, local government and sport, with specific rugby and basketball coverage through COOL DIRECT SPORT. Its services invite audience participation through dedications, chat, contests and listener contributions. Visitors can also submit events, browse photo albums and find information about the station’s team and broadcasts. The brand brings together local reporting, regional music and interactive features, connecting listeners with the people, activities and issues shaping their area.
Company type
Self-Owned
Year founded
2013
Company size
2-10 employees