Corparaucanía is a prominent brand and a highly respected entity in the region of La Araucanía, Chile. Established in 1999, it is a non-profit private organization dedicated to promoting the integral development of La Araucanía. The brand brings together major business associations, universities, worker unions, private companies, and public institutions involved in productive activities and business development in the region.

With a strong emphasis on innovation, ethics, respect, and inclusive dialogue, Corparaucanía fosters economic growth, productive expansion, and social well-being. Corparaucanía plays a crucial role in improving the quality of life for the region's inhabitants by promoting sustainable methodologies and advanced technologies available both locally and internationally. It actively supports the development of young entrepreneurs, encourages exports, and facilitates international missions and exchanges.

By forming strategic alliances and networks, Corparaucanía promotes equity and contributes to the construction of a better Araucanía. Through various initiatives and projects, it aims to enhance productivity, strengthen public policies for regional growth, and create a thriving business environment