Ulta Beauty is a beauty retailer offering a broad selection of products across makeup, skin care, hair care, fragrance, body care, wellness and men’s care. Its assortment includes everyday essentials and luxury beauty, with options such as foundation, cleansers, moisturizers, hair styling tools, perfume, sunscreen, bath products and beauty supplements. Shoppers can browse featured brands, new arrivals, sale items, travel sizes, gift sets and Ulta Beauty Collection products, as well as categories such as K-beauty and dermatologist-recommended skin care.

The site also highlights Black-owned and founded brands and provides product guides and interactive tools, including foundation, mascara and hair color features. Ulta Beauty offers Ulta Beauty Rewards, gift cards, order tracking and store-finding support. Customers can shop online and choose free store pickup or curbside pickup; the site promotes pickup in as little as two hours.

With its wide-ranging product categories, shopping resources and convenient fulfillment options, Ulta Beauty serves customers seeking beauty and personal-care products for varied needs and budgets