Counterculture Wealth is an innovative virtual financial planning firm founded in 2022 by Tommy Modec, aimed specifically at millennials and individuals approaching retirement. As a fiercely independent fiduciary, the firm provides comprehensive, conflict-free financial advice tailored to each client's unique needs. They understand that personal finance can be overwhelming, which is why they focus on simplifying the process.

Counterculture Wealth offers personalized financial plans that distill complex concepts into actionable, easy-to-understand strategies. Their services include assistance with budgeting, investment optimization, and developing debt repayment plans. Clients can choose between individual and couples' financial planning, with fees designed to ensure accessibility and value.

With over 50 successful plans created, the firm has garnered positive feedback for its client-centered approach, empowering clients to take control of their finances without the jargon or high-pressure sales tactics typical of traditional firms. Counterculture Wealth is committed to reshaping how individuals manage their money—making it less about stress and more about empowerment and achieving financial goals.